Servo3000: Live on the Web

Superbad Red Band Trailer

with 4 comments

Most movie theaters won’t show red band trailers (essentially an R-rated trailer) in front of R-rated movies anymore. Why? Because most theaters are owned by faceless corporations who, out of fear of being sued when a projectionist attaches the trailer to the wrong movie, tend to play it safe and show only tame versions. The crazy thing is that this trailer for Superbad makes me want to go to theater and see the movie way more than the PG-rated version of the trailer does.

UPDATE 6/11/07: Sony had YouTube remove the trailer. Way to go Sony, remove viral internet support for your movie.

6/17/07: Found another version.  Let’s see if it stays available.



Written by Scott

May 29, 2007 at 9:42 pm

Posted in Movies, Youtube

Tagged with ,

4 Responses

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  1. Seriously, Sony, way to demonstrate an understanding of contemporary grass-roots, word-of-mouth advertising campagnes. My hat is off to you and your exceptional business saavy.

    Benjamin Stein

    June 12, 2007 at 2:31 pm

  2. No kidding. I understand them not wanting to air the red band trailer in theaters, but it seems totally crazy to kill an advertisement for your movie that is circulating on the internet. Sony sucks at the internets.


    June 12, 2007 at 3:41 pm

  3. the R-Rated trailer is still avaliable on spikedhumor if anyone is intersted


    September 13, 2007 at 6:46 am

  4. […] very young Jonah Hill, who would go on to star in Superbad, dancing in the background in a poncho.  In the movie, he was the kid who tried to buy the […]

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